“Sister Maia gave our product pages a voice we didn’t know they needed. Sales went up 45% in three months.” — Flo Kunde, Kinsale Soap Co.
“The brand voice guide was spot-on. Our Instagram engagement jumped 30% and new customers keep mentioning the warm tone.” — Diana Spinka, Wild Geese Bookshop
“The ‘Taste of Galway’ blog series brought in a 60% increase in newsletter sign-ups and a 25% rise in advance bookings.” — Deon Konopelski, Galway Food Tours
We’ve worked with independent bookshops, artisan soap makers, food tour operators, and more. Every project starts with a conversation about your story.
Our clients stay with us because we write copy that sounds like them — not like a template. No jargon, no fluff, just clear messaging that connects with real people.
Rated 4.9 / 5.0 across 30+ projects. Read our full reviews on the testimonials page.
Real results from local brands we’ve worked with across Ireland.
“Our Instagram engagement jumped 30% after Sister Maia rewrote our tone. New customers keep mentioning the warm, literary feel of our posts. Exactly what we needed.”
Brand Voice“Conversion rate went up 45% in three months. Customers actually comment on how beautifully the products are described. The seaweed and honey details really sell themselves.”
Product Copywriting“The ‘Taste of Galway’ blog series doubled our newsletter sign-ups and boosted advance bookings by 25%. A proper content calendar made all the difference.”
Content Strategy“Communication was clear from the start. They listened to our constraints and delivered copy that felt like us, not a template. We’ve come back twice already.”
Follow-Up Insight“The onboarding was straightforward. They asked the right questions about our audience and delivery timeline. No fluff, just practical steps and a clear result.”
Practical UseReady to begin?
We focus on the story behind your product, not just the features. Here’s how we differ from the rest.
We don’t write generic copy. Every project starts with a visit to your workshop, a chat with your founder, or a walk through your shop. We capture the actual sounds, smells, and textures that make your brand Irish and independent.
Our product descriptions and blog posts are built around real customer behaviour. We test headlines, tweak calls to action, and measure engagement. The result is content that drives foot traffic and online sales, not just likes.
We don’t use pre-written formulas or AI-generated filler. Each brand voice guide, social media template, and content calendar is crafted from scratch, based on your audience, your products, and your goals.
From Wild Geese Bookshop in Dublin to Kinsale Soap Co. in Cork, our clients return because we deliver measurable results. A 30% increase in Instagram engagement, a 45% boost in conversion rates, and a 60% rise in newsletter sign-ups are not just numbers — they’re real outcomes.